Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series)
$49.95 (as of January 18, 2018, 1:31 am)
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A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does give an explanation for how Artificial Intelligence and Machine Learning will revolutionize your company’s marketing strategy, and teach you how to use it most effectively. Data and analytics have grow to be table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the contemporary data science developments to their advantage? This book walks you through the “need-to-know” aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to take advantage of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will will let you:
- Speak intelligently about Artificial Intelligence and its advantages in marketing
- Understand how marketers without a Data Science degree can make use of machine learning technology
- Collaborate with data scientists as an issue expert to lend a hand develop focused-use applications
- Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Marketing and data science are two fast-moving, turbulent spheres that frequently intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these contemporary tools will reap the benefit available on the market. Artificial Intelligence for Marketing provides a nontechnical crash course that will help you stay ahead of the curve.
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