Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

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Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but crucial. Content – The Atomic Particle of Marketing goes beyond superficial descriptions of learn how to produce engaging social media content to provide the result of many years of deep quantitative research, and hours of interviews with senior marketers at one of the vital world’s leading brands.

Written by a recognised industry thought-leader, Content – The Atomic Particle of Marketing explores how content functions within the broader framework of all marketing, in addition to organizational concerns and IT decision making. It demonstrates the value content brings not only to “owned” media initiatives, such as a company web page or blog, but also the crucial role content plays in all other marketing initiatives, from social media to advertising to offline channels.

It will enable readers to make the organizational, staffing, tools and process decisions vital to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content – The Atomic Particle of Marketing is, somewhat simply, the definitive research-based guide to content marketing.

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