Facebook Marketing: An Hour a Day
$29.99 (as of February 18, 2018, 8:14 am)
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The bestselling Sybex guide to marketing on Facebook, now fully updated
As the second one most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely up to date to cover all the contemporary tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the very best handbook for maximizing marketing efforts on Facebook.
- This revised guide fills you in on the contemporary Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
- Takes you step-by-step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
- Covers the usage of features such as events, applications, and pay-per-click advertising
- Includes case studies and directions for updating, monitoring, and maintaining your campaign
This popular guide is packed with up-to-date information that can assist you develop, implement, measure, and handle a successful Facebook marketing program.