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Google AdWords For Dummies

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The fun and friendly guide on getting the most value out of your AdWords campaigns, now up to date!

Google AdWords is a unique tool that permits you to set your own budget and create ads and make a selection keywords that are specifically related to your business. This handy guide walks you through the most recent tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that may be nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. As well as, the writer provides updates that reflect helpful new best practices.

  • Boasts approximately 85 percent up to date or new content
  • Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
  • Incorporates changes to the AdWords interfaces
  • Shares best practices in split testing, opt-in landing page structure, and ad group structure
  • Reviews new, free tools included in AdWords in addition to new and improved third-party tools

With this handy reference by your side, you’ll be able to discover one of the simplest ways to make a Google AdWords campaign to work for you!

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