Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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A Primer on the Future of PR, Marketing and Advertising
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. As a substitute, they rely on a new strategy—growth hacking—to succeed in many more people regardless of modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They consider that products and businesses will have to be modified again and again until they’re primed to generate explosive reactions.
Bestselling writer Ryan Holiday, the acclaimed marketing guru for American Apparel and lots of bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re accountable for building awareness and buzz for a services or products, this is your road map.
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