Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

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The definitive playbook by the pioneers of Growth Hacking, one of the most up to date business methodologies in Silicon Valley and beyond.

It kind of feels hard to imagine today, but there was a time when Airbnb was the best-kept secret of commute hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs. 

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive world wide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology at the back of these companies’ abnormal rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s freshest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.  

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. This can be a will have to read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and “spaghetti-on-the-wall” approaches with more consistent, replicable, cost-effective, and data-driven results.

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