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Introduction to Google Analytics: A Guide for Absolute Beginners

$19.99 $19.97 (as of January 23, 2018, 1:18 am) & FREE Shipping. Details

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Develop your digital/online marketing skills and learn web analytics to take note the performance of websites and ad campaigns. Approaches covered will be instantly useful for business or nonprofit organizations. If you’re completely new to Google Analytics and you wish to have to be told the basics, this guide will introduce you to the content quickly.

Web analytics is critical to online marketers as they are trying to find to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people that see the blog posts and where they come from.

What You’ll Learn

  • Understand basic techniques to generate traffic for a blog or website
  • Review the performance of a website or campaign
  • Set up a Shopify account to track ROI
  • Create and maximize AdWords to track conversion
  • Discover opportunities offered by Google, including the Google Individual Qualification

Who This Book Is For

Those who want to rise up to speed on Google Analytics tools and techniques for business or personal use. This book may be suitable as a student reference.

Frequently Bought Together

Price for all: $76.74

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