Introduction to Google Analytics: A Guide for Absolute Beginners
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Develop your digital/online marketing skills and learn web analytics to take note the performance of websites and ad campaigns. Approaches covered will be instantly useful for business or nonprofit organizations. If you’re completely new to Google Analytics and you wish to have to be told the basics, this guide will introduce you to the content quickly.
What You’ll Learn
- Understand basic techniques to generate traffic for a blog or website
- Review the performance of a website or campaign
- Set up a Shopify account to track ROI
- Create and maximize AdWords to track conversion
Discover opportunities offered by Google, including the Google Individual Qualification
Who This Book Is For
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