Lead Generation For Dummies (For Dummies Series)

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Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you want to master 21st century lead generation, and this book shows you how. It’s packed with effective strategies for inbound and outbound marketing tactics that allows you to generate leads in today’s market. You’ll be able to learn the basics of lead generation, inbound and outbound marketing, lead nurturing, how you can track ROI, and how to score leads to know when one is “hot”. Follow the steps to create your own personalized lead generation plan and discover ways to sidestep common pitfalls.

  • Lead generation involves a strategy for generating consumer interest and inquiry into your product in addition to a process for nurturing those leads until each is able to buy
  • Techniques include content marketing through websites, blogs, social media, and search engine marketing in addition to outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events
  • This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and how you can keep away from many common pitfalls
  • Provides steps you’ll follow to create your own personalized lead generation plan

Lead Generation For Dummies is the extra edge you want to compete in today’s technologically enhanced marketplace.

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