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Social Media Campaigns: Strategies for Public Relations and Marketing

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Social media has ushered in a new era of communication between organizations and key stakeholders. This newsletter guides readers through a four-step process of developing a robust social media campaign. Covering the up to date industry standards and highest practices to interact digital audiences through social listening, strategic design, creative engagement and evaluation, each and every chapter also includes expert insights from social media professionals. That specialize in principles quite than a specific platform, it is a text devoted to developing social media competency that may adapt to any organization or environment.

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