Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

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#1 Globe and Mail Bestseller
2016 Small Business Book Awards — Nominated, Marketing category

Sticky Brands exist in almost each and every industry.

Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they’re successful.

But large companies don’t seem to be the one ones who can stand out. Any business willing to challenge industry norms and find innovative how one can serve its customers can grow into a Sticky Brand.

According to a decade of analysis into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises so that it will make your company stand out, attract customers, and grow into a fantastic brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled inside their industries.

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