The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

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The premier guide to digital marketing that works, and a solid framework for success

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing ‘code,’ and reaching, engaging, and serving the empowered consumer. Based on the industry’s leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer’s wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right each time. The heart of the framework is a three-step process referred to as the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The evolution of digital marketing is not in reality about the brands; it’s about consumers exercising more keep watch over over their choices. This book demonstrates how the use of this single realization as a kick off point helps you build and implement more effective campaigns.

  • Get inside the customer’s head with deep consumer research
  • Constantly give a boost to your campaigns based on feedback and interactions
  • Integrate digital activities across channels, including traditional marketing
  • Build campaigns based on customer choice and control

Digital marketing turns traditional marketing models on their heads. As a substitute of telling the customer what to think, you find out what they already think and go from there. As a substitute of front-loading resources, you continually adjust your approach based on real interactions with real customers on a daily basis. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

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