They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

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A revolutionary marketing strategy proven to drive sales and growth

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Without reference to your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in truth, the usage of those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you have already got the ingredients in-house. This book shows you how to structure an effective content strategy the usage of the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan’s pool company struggled after the housing collapse; today, they are one of the most largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate annually. How did he manage it? He answered questions. This book shows you how Marcus’s strategy can work for your business, and how to use your keyboard to bring customers through the door.

  • Boost your company’s web presence with methods that work
  • Build a level of accept as true with that generates customer evangelism
  • Leverage your in-house resources to produce winning content
  • Utilize tactics that work, Without reference to industry or sector

When people have questions, they ask a search engine. When you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes each day. Drop the marketing-speak, stop “selling,” and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

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