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Web Marketing All-in-One For Dummies

Learn digital marketing, top-to-bottom with timeless advice
Includes SEO and social media

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Build an online presence for your business with web marketing

Why buy several books on web marketing when you’ll buy just one? With this should-have resource, five marketing professionals team up to share their expertise in the field of web marketing with the intention to get pleasure from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the opportunity of social media, this team of web marketing gurus brings their insight and experience to the table and it’s yours for the taking.

  • Provides invaluable advice for establishing a web presence and getting your message out with online advertising
  • Zeroes in on search engine optimization so that your site can also be discovered by search engines and, in the end, consumers
  • Explains how web analytics can offer you a better understanding of your web marketing efforts
  • Details how you can establish an online voice with blogging and podcasting
  • Walks you through the opportunity of social media marketing with Facebook, Twitter, and Google+
  • Looks at more than a few options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name in the market so that customers can find you easily.

Learn digital marketing, top-to-bottom with timeless advice
Includes SEO and social media

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